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Case Code: FINC141
Case Length: 21 Pages 
Period: 2013-2018   
Pub Date: 2018
Teaching Note: Available
Price:Rs.400
Organization : Bajaj Auto Limited
Industry : Two-wheeler Industry
Countries : India
Themes: Equity Valuation/Fundamental Analysis/ Company Analysis
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Business Strategy
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Human Resource Management
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EIC Framework: Company Analysis of Bajaj Auto Limited

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BAJAJ ATUO LIMITED

 

As of 2017, Bajaj Auto was a part of the Bajaj Group founded by Jamnalal Bajaj (Jamnalal) in 1926. Later, in 1942, Jamnalal’s elder son, Kamalnayan Bajaj (Kamalnayan), took over the business. Kamalnayan consolidated the business and founded Bachraj Trading Corporation Private Limited (BTCPL) on November 29, 1945, to import and sell two- and three-wheelers in India. The company started its sales in 1948 when it started importing two-wheelers and three-wheelers from Italy. In 1959, it got a license from the Government of India to manufacture scooters and three-wheelers in India...

 
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